Privacy Policy

Last updated: 31 July 2026

This Privacy Policy ("Policy") explains how Yuki Sleep collects, uses, stores, and shares personal information when you visit our website at yukisleep.com ("Website") or purchase products through it ("Products").

Yuki Sleep is a trading name of MKT Group (VOF), a company registered in the Netherlands, Chamber of Commerce (KvK) no. 42114579 ("we," "us," or "our"). We are the data controller responsible for your personal information.

By using this Website, you agree to the practices described in this Policy. We may update this Policy from time to time by posting a revised version on this page with a new "Last updated" date. Please review it periodically to stay informed of any changes.

Questions about this Policy? Email us at support@yukisleep.com or visit our Contact page.

1. Who this Policy covers

This Policy applies to personal information belonging to ("you," "your"):

• Visitors: individuals who browse our Website.
• Customers: individuals who purchase, request, or receive Products.
• Contacts: individuals who reach out via the Website, email, or other channels.

2. Information we collect

Information you provide to us:

• Full name (required for orders)
• Email address (required for orders)
• Billing address (required for orders)
• Shipping address (required for orders)
• Payment information (required for orders, processed by our payment provider; we never see or store your full card details)
• Phone number (optional, used only for order and delivery updates)
• Account username and password (if you create an account)
• Any additional information you voluntarily provide when contacting us

Information collected automatically when you visit the Website:

• IP address and approximate location (country/region)
• Device and browser type
• Pages viewed, time spent on the Website, and how you found us
• Cookie identifiers and similar tracking data (see our Cookie Policy)

If you choose not to provide required information, we may be unable to process your order, give you access to parts of the Website, or respond to enquiries.

3. How we use your information

• Process, fulfil, and deliver your orders;
• Manage accounts and process payments;
• Send order confirmations, shipping updates, and other service communications;
• Provide customer support and handle returns (see our Return & Refund Policy);
• Analyse Website usage and measure the performance of our marketing;
• Personalise your Website experience;
• Improve our Website and Products based on feedback and behaviour;
• Ensure security and integrity, and prevent fraud;
• Comply with legal obligations and lawful requests;
• Send email marketing, only where you have opted in or where otherwise permitted by law. You can unsubscribe at any time.

We will not use your personal information for unrelated purposes unless you give explicit consent, the purpose is directly related to the original reason for collection, or it is permitted or required by law.

4. Legal bases (where GDPR or UK GDPR applies)

Where required, we rely on the following legal bases: performance of a contract (processing your order), legitimate interests (analytics, fraud prevention, improving our Website), consent (marketing emails and non-essential cookies), and legal obligation (tax and accounting records).

5. Sharing your information

We share personal information only where necessary, with:

• Shopify Inc., our e-commerce platform, which hosts the Website and processes orders;
• Shopify Payments, our payment provider, which processes card payments, Apple Pay, Google Pay, and Shop Pay;
• Shipping and logistics partners, to deliver your order;
• Klaviyo, our email service provider, to send service and marketing emails;
• Meta Platforms and Google, for advertising and analytics services (see our Cookie Policy);
• Trusted service providers, including IT and software vendors, data analytics providers, and cloud services;
• Legal, financial, or accounting advisors;
• Government authorities, when legally required;
• Parties involved in a merger, acquisition, or asset sale.

We do not sell your personal information for money. Where the sharing of data for targeted advertising is considered a "sale" or "sharing" under certain US state laws, you can opt out as described in section 9.

6. International data transfers

We are based in the Netherlands and serve customers in the United States, United Kingdom, Canada, Australia, and New Zealand. Your information may be processed in countries other than your own, including the Netherlands, the United States, and other countries where our service providers operate. Where required, we use appropriate safeguards for these transfers, such as standard contractual clauses.

7. Cookies

Our use of cookies and similar technologies (including the Meta Pixel, Google Analytics, and Klaviyo tracking) is described in our Cookie Policy, which forms part of this Privacy Policy. You can manage cookies in your browser settings, though this may affect how the Website works.

8. Data retention

We keep personal information only for as long as needed for the purposes described in this Policy. Order and transaction records are kept for as long as required by tax and accounting laws. After the applicable retention period, information is deleted or anonymised.

9. Your rights

Depending on where you live, you have rights over your personal information. To exercise any right, email support@yukisleep.com. We may need to verify your identity before acting on a request. We will respond within the timeframe required by applicable law, and we will never discriminate against you for exercising your rights.

• All customers: you may request a copy of your personal information, ask us to correct inaccurate information, or ask us to delete it.
• United States: depending on your state (including California under the CCPA/CPRA), you may have the right to know what personal information we collect, request deletion or correction, and opt out of the "sale" or "sharing" of personal information for targeted advertising. To opt out, email support@yukisleep.com with the subject "Do Not Sell or Share My Personal Information". We also honour Global Privacy Control (GPC) signals where required.
• United Kingdom: under the UK GDPR you have the right of access, rectification, erasure, restriction, portability, and objection. You may also lodge a complaint with the Information Commissioner's Office (ICO).
• Canada: under PIPEDA you may access and correct your personal information and withdraw consent, and you may complain to the Office of the Privacy Commissioner of Canada.
• Australia: under the Privacy Act 1988 and the Australian Privacy Principles you may access and correct your personal information and complain to the OAIC.
• New Zealand: under the Privacy Act 2020 you may access and correct your personal information and complain to the Office of the Privacy Commissioner.

10. Direct marketing

We send marketing emails (promotions, product updates, and announcements) only where you have opted in or where otherwise permitted by law. You can opt out at any time by clicking "unsubscribe" in any marketing email or by emailing support@yukisleep.com. We do not send marketing text messages.

11. Security

We use appropriate technical and organisational measures to protect your personal information, including encrypted connections (SSL) and access controls. Payments are processed by our payment provider over secure, encrypted connections. No method of transmission over the internet is 100% secure, but we work continuously to protect your data.

12. Children

Our Website is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us at support@yukisleep.com and we will delete it.

13. Contact us

Yuki Sleep | a trading name of MKT Group (VOF), Chamber of Commerce (KvK) no. 42114579, the Netherlands.

Email: support@yukisleep.com
Contact page
Support hours: Monday to Friday, 9:00-17:00 CET. We reply within one business day.